Client objectives

Campaign for the A/W fashion merchandise range, over a 2 month period
The main objective was driving awareness and sales conversions
Numbate built a bespoke ad unit for this campaign and used custom code

Campaign delivery & findings

  • Targeting : ABC1 Housewives, 30+, UK only
  • Formats and devices : Interstitial, smartphone and tablet
  • The campaigns spurred 53% of study respondents to take action
    and visit site

Results

Clicks
Impressions
CTR
Viewability Rate