Client objectives

Raise awareness and drive linear TV education
Creating online discussions amongst friends on social media platforms
Target : audience UK 16-24 year olds

Campaign delivery & findings

  • Highest CTR’s recorded between 6am and 8am
  • Android devices showed the highest CTR at 14%
  • News and Entertainment best performing verticals
  • Formats Used : one creative, full page interstitial, giroscope functionality

Results

Clicks
Impressions
CTR
Viewability Rate