Client objectives

Drive high awareness amongst customers that e-On offers
Smart PAYG
Achieve above industry standard engagement rates by using innovative ad units
Improve E.ON’s reputation as an energy provider

Campaign delivery & findings

  • Intention to purchase increased significantly with 20% more people likely to install a meter from E.ON
  • Brand study respondents detailed that the mobile campaign drove interest and curiosity
  • 59% of respondents took action after seeing the ad, especially those on tablet

Results

Clicks
Impressions
CTR
Viewability Rate