Client objectives

Showcase the device and educate the consumer on unique curved design & functionality
Target audience: UK 18 – 34 year olds, interested in upgrading and new tech
KPI’s: awareness and sales

Campaign delivery & findings

  • 31% of the target audience said they would search for further information online
  • 56% took away ‘cutting edge technology’ message
  • 74% would act as a result of seeing the campaign – search and store visits stated as primary actions

Results

Clicks
Impressions
CTR
Viewability Rate