Client objectives

Generate sign ups for a Malibu Hot Choc
Targeting : social butterflies, 18-34 year olds
Upweight at start of campaign to stir initial interest
KPIs : CTR, awareness and sales & use of promotion

Campaign delivery & findings

  • Utilise Numbate’s in house design studio to create an impactful and engaging unit to drive premium and qualitied visits
  • Best performing time band 16:00 to 23:00, average CTR climbing to 8.67%
  • Best performing hours being 23hrs (9.59%) ; 21hrs (9.28%) and 22hrs (9.20%)
  • Entertainment & News were the best performing verticals

Results

Clicks
Impressions
CTR
Viewability Rate