Client objectives

The objective was to drive awareness of Marriott Courtyard hotels
Submitted photos were linked to Marriott’s social hub via hashtags
Formats specifically designed with Instagram camera

Campaign delivery & findings

  • Targeting : Males and females aged 18-50, 13 cities targeted
  • Formats and devices : Interstitial, smartfooter, overslide; smartphone and tablet
  • Nearly half of study respondents would take some action as a result of seeing the campaign

Results

Clicks
Impressions
CTR