Client objectives

Allow user to find the right present by showing a selection of gift ideas via an XML feed
Very.co.uk were able to update the ad unit in real time
KPIs: Sales, traffic to site, awareness

Campaign Delivery & Findings

  • Targeting: UK only, CDE women aged between 24-50
  • Formats and devices: Interstitial, smartphone and tablet
  • Managed campaign
  • Optimisations: CTR, dwell time, device

Results

Clicks
Impressions
CTR
Viewability Rate