Case study

  • LG

    Client objectives

    Showcase the device and educate the consumer on unique curved design & functionality
    Target audience: UK 18 – 34 year olds, interested in upgrading and new tech
    KPI’s: awareness and sales

    Campaign delivery & findings

    • 31% of the target audience said they would search for further information online
    • 56% took away ‘cutting edge technology’ message
    • 74% would act as a result of seeing the campaign – search and store visits stated as primary actions

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate
  • Malibu

    Client objectives

    Generate sign ups for a Malibu Hot Choc
    Targeting : social butterflies, 18-34 year olds
    Upweight at start of campaign to stir initial interest
    KPIs : CTR, awareness and sales & use of promotion

    Campaign delivery & findings

    • Utilise Numbate’s in house design studio to create an impactful and engaging unit to drive premium and qualitied visits
    • Best performing time band 16:00 to 23:00, average CTR climbing to 8.67%
    • Best performing hours being 23hrs (9.59%) ; 21hrs (9.28%) and 22hrs (9.20%)
    • Entertainment & News were the best performing verticals

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate
  • Hyundai

    Client objectives

    Change user perception of the Hyundai brand
    Target audience : UK 35-45, people with medium disposable income, social climbers, female 40%, male 60%
    Drive brand awareness and consideration
    KPIs : Awareness & reach, innovative formats, engagment rates
    FULLY PROGRAMATIC

    Campaign delivery & findings

    Results

    Clicks
    Impressions
    CTR
  • Paypal

    Client objectives

    Drive brand consideration and user engagement
    Reach the target audience of mobile movers
    KPI’s : CTR, engagement, video views, high quality traffic
    Drive transactions using Paypal post exposure
    FULLY PROGRAMATIC

    Campaign delivery & findings

    Results

    Clicks
    Impressions
    CTR
  • BBC

    Client objectives

    Raise awareness and drive linear TV education
    Creating online discussions amongst friends on social media platforms
    Target : audience UK 16-24 year olds

    Campaign delivery & findings

    • Highest CTR’s recorded between 6am and 8am
    • Android devices showed the highest CTR at 14%
    • News and Entertainment best performing verticals
    • Formats Used : one creative, full page interstitial, giroscope functionality

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate
  • e-On

    Client objectives

    Drive high awareness amongst customers that e-On offers
    Smart PAYG
    Achieve above industry standard engagement rates by using innovative ad units
    Improve E.ON’s reputation as an energy provider

    Campaign delivery & findings

    • Intention to purchase increased significantly with 20% more people likely to install a meter from E.ON
    • Brand study respondents detailed that the mobile campaign drove interest and curiosity
    • 59% of respondents took action after seeing the ad, especially those on tablet

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate
  • Mariott

    Client objectives

    The objective was to drive awareness of Marriott Courtyard hotels
    Submitted photos were linked to Marriott’s social hub via hashtags
    Formats specifically designed with Instagram camera

    Campaign delivery & findings

    • Targeting : Males and females aged 18-50, 13 cities targeted
    • Formats and devices : Interstitial, smartfooter, overslide; smartphone and tablet
    • Nearly half of study respondents would take some action as a result of seeing the campaign

    Results

    Clicks
    Impressions
    CTR
  • Mazda

    Client objectives

    Drive awareness of the new Mazda CX-3, increase brand familiarity & drive qualified traffic to site
    A/B tested different CTA types

    Campaign delivery & findings

    • Targeting : 30 year old professionals, DMP keyword targeting
    • 54% of users admitted taking action after seeing the ad (searching for more information)

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate
  • Very

    Client objectives

    Allow user to find the right present by showing a selection of gift ideas via an XML feed
    Very.co.uk were able to update the ad unit in real time
    KPIs: Sales, traffic to site, awareness

    Campaign Delivery & Findings

    • Targeting: UK only, CDE women aged between 24-50
    • Formats and devices: Interstitial, smartphone and tablet
    • Managed campaign
    • Optimisations: CTR, dwell time, device

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate
  • Marks & Spencer

    Client objectives

    Campaign for the A/W fashion merchandise range, over a 2 month period
    The main objective was driving awareness and sales conversions
    Numbate built a bespoke ad unit for this campaign and used custom code

    Campaign delivery & findings

    • Targeting : ABC1 Housewives, 30+, UK only
    • Formats and devices : Interstitial, smartphone and tablet
    • The campaigns spurred 53% of study respondents to take action
      and visit site

    Results

    Clicks
    Impressions
    CTR
    Viewability Rate